Lava combines custom workflow automation with insurance-trained virtual assistants to handle renewals, certificates, endorsements, follow-ups, data entry, and other administrative work inside the systems your agency already uses. One partner builds it, runs it, and stays accountable after launch.




— Mark Rodgers, Trailstone Insurance Group

Trailstone first tried building its own automation, and it became a mess. Nothing worked the way the agency needed, and growth depended on a team already stretched across quoting, service, and renewals.
Lava built custom automated follow-up for new leads, customer service, renewals, and recruiting. Sixteen Lava virtual assistants now handle everything from new business quoting and remarketing to agency compliance, phone coverage, and video editing.
Written premium grew from $8 million to $46 million, a $38 million increase since partnering with Lava in January 2019. All of it came from new business, and the agency's US-based team now focuses on higher-level work.
When insurance agencies partner with LAVA, workflows become predictable and sustainable. Automated systems and dedicated support teams help staff stay focused on clients, renewals, and long-term growth.
When your renewals and follow-ups run automatically, your producers stop getting pulled into administrative work and stay focused on closing deals and growing your book.
Your team reclaims 15 to 20 hours every week when automation and your virtual assistant take ownership of the repetitive work. That time goes back to clients and the work that requires their expertise.
Every system and team member working inside your agency operates under SOC 2 Type 1 certified security and privacy standards, so your data stays protected, and your agency stays compliant.
If your team spends hours on the work below, your licensed staff is doing work that does not need a license. Lava takes it off their plates with custom automation and insurance-trained virtual assistants.
One renewal, handled two ways. Here is what changes when automation and a virtual assistant take over the repetitive steps.


Lava finds where your team is losing time, automates what can run on its own, and places insurance-trained virtual assistants where a person is still needed.
We map the repetitive work across your AMS, CRM, and carrier workflows.
Renewals, follow-ups, notifications, and data entry run automatically.
Insurance-trained virtual assistants handle certificates, endorsements, policy updates, and other administrative work.
From automating renewals and certificate tracking to placing virtual assistants who handle data entry and service tasks, Lava keeps your insurance operations accurate, efficient, and compliant.
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Agencies trust Lava because we do not disappear after launch. You get automation built around your workflows, virtual assistants working inside your systems, and fully managed IT protecting your client data. Our customer success team stays involved to make sure everything holds as your agency grows.
Most providers hand you a system and step back. Lava stays in it with you. Over $4 billion in premium runs on what we have built, and that number grows because the agencies we work with stay with us.
These are the honest answers to questions we hear most often before an agency decides to move forward.
Yes. Lava Automation builds inside the AMS, CRM, and carrier systems you already use, so your team does not have to learn a new platform.
Every candidate passes communication assessments, written testing, background screening, and structured interview rounds, and you interview your finalists yourself. Your virtual assistant works on a monitored, locked-down device with role-based access. They can handle tasks like quoting, while the work that requires a license stays with your team. Your virtual assistant never binds policies or processes reinstatements, completes rate-changing endorsements, or gives coverage advice.
Your team stays at the center of the agency. A virtual assistant and automation handle unlicensed tasks, so your licensed staff can spend more of their day with clients and on new business.
A few hours early on. Lava Automation handles the build and trains your virtual assistant, so your part is mostly providing system access and answering a few questions about how your agency runs. Once your workflows are running smoothly, we hand them off to your team, and we stay involved through ongoing support and scheduled check-ins.
Different workflows are expected. Every build starts by mapping how your agency actually runs, and when you need a tool that does not exist yet, we build that tool for you.
Your virtual assistant works inside your agency's email, phone, and AMS, so clients only see your agency's name. Whether you introduce your virtual assistant to clients is your decision.
Here’s what most agencies want to know before partnering with Lava and how we help make the transition simple and secure.
Lava virtual assistants take ownership of the work that pulls your licensed staff away from selling. Certificates of insurance, endorsements, policy and client data updates, renewal preparation, quoting support, and billing follow-ups are all handled inside your AMS and CRM without your producers touching them.
Lava's SOC 2 Type 1 certified infrastructure covers endpoint protection, identity and access management, dark web monitoring, and email security. Every virtual assistant completes security onboarding before accessing your systems and operates within documented access controls. Your client data, carrier credentials, and policy information are protected under verified standards designed for compliance-sensitive insurance environments.
Automation removes the manual steps that slow daily operations down. Renewal reminders go out automatically based on policy dates. Policy updates sync across your systems without manual entry. Follow-ups run on schedule without anyone initiating them. Your team stops managing the process and starts focusing on clients.
Implementation begins in week one when your virtual assistant is placed and begins classroom training through Lava University. During the first two weeks, our team builds your automation, CRM setup, and forms behind the scenes. In week three, your assistant is onboarded to your agency and begins hands-on training with your processes. Weeks four and five include live meetings to train your sales and service teams, and by week six your automation is fully active with structured support meetings through week ten to keep everything running smoothly.
Explore articles and resources that show how automation, structure, and the right support can help your agency grow efficiently.
During your demo, we map your current workflows, show you where the operational gaps are, and walk through how Lava's automation, virtual assistants, and managed IT would work together inside your agency. You leave with a clear picture of what Lava would build and what your agency looks like when it is running at full capacity.